United states search for alternative fuel sources Essay Example for Free

US scan for elective fuel sources Essay The world over, nation’s economies rely upon fuel hotspots for their development. Fuel sources are significant as they offer fuel and go about as wellsprings of intensity for the creation of merchandise and enterprises. A nation’s monetary development is critical since it likewise influences the legislative issues of the country just as people’s public activity. Thusly, countries have had an expanded interest to create elective fuel sources. The United States of America has not needed behind. As a created country, it has been constrained to make sure that it creates and embraces elective fuel sources in order to support its financial development and guarantee that the future economy is protected. In the United States of America, the quest for elective energizes was as yet a matter of concern. Before the year 1920, the super force was still in the skirt for scanning for elective fuel sources. Truth be told, the Stanley Steamer Automobile was not in the market by the mid 1930s (Bernstein, pp 54) the liner was controlled by various sorts of fuel for example fuel, coal, charcoal, crude oil and wood. Ignition of coal and other oil based goods created exhaust cloud, which was a wellbeing risk. Gas at that point turned into the main wellspring of intensity for engine vehicles (Berinstein, pp 59). Elective fills are normally used to mean powers for engine vehicles however not fuel. Whatever other fuel that isn't fossil can likewise be named as an elective fuel source. Elective wellsprings of vitality or force like hydroelectric dams and geothermal force plants can't be supposed to be elective fuel sources. Elective fuel is otherwise called non-ordinary fills. The term elective energizes for the most part allude to sustainable wellsprings of vitality (Hass, pp 61). Instances of basic elective fills included biodiesel, ethanol, butanol, synthetically put away power (batteries energy components), nut oil, hydrogen methane, and petroleum gas. The developing enthusiasm of individuals wanting to change their lifestyle is one of the variables which has prompted the quest for elective wellsprings of fuel in the United States of America. Individuals want to increase their living expectations by searching for elective wellsprings of fuel. They need power sources, which are productive and can be depended on. Also, United States economy is high and the country needs to guarantee that creation and assembling of products and ventures isn't influenced so the country has made sure that wellsprings of intensity are proficient and solid. As a Super force, the United States of America needs to guarantee that its legislative issues are done well not to overlook its battle against psychological warfare which requires compelling force sources. One reason for the quest for elective fuel sources is manageability. The economy, condition, and the geopolitics of the United States of America require wellsprings of fuel which can be supported. One of the principle points when searching for a wellspring of fuel is its capacity to store vitality. The vitality must be put away in a structure that is steady and that can be shipped effectively from its place of creation to the shopper. Most powers that store substance potential vitality are alluded to as compound fills. This is significant with the goal that the client will devour the fuel at whatever point he needs. The vitality discharged is as warmth and can be utilized as a wellspring of intensity for a motor or a wellspring of warmth for a structure. Most elective wellsprings of fuel can be utilized more than once and can support their vitality for long a significant stretch of time. The United States of America has had an incredible energy and get-up-and-go to look for elective fuel sources. This is because of the ecological risks brought about by the current ones. Furthermore, another significant concern has been the way that, immediate utilization of ordinary energizes may add to the an Earth-wide temperature boost emergency. Proceeded with utilization of elective energizes in the United States of America has influenced and will keep on influencing the country’s economy. For example, during the 1940s, there was a great deal of exhaust cloud in American urban communities, which made a genuine risk its condition ( Bernstein pp 60) during the 1960s, the vast majority of America’s waters were not fit for human utilization on the grounds that there was a ton of corrosive downpour harming (Flavin, pp 98 ). Thus, American States chose to ascend and battle air contamination, which was famous in their states. Each state remained without anyone else and chose to take measures to end the prominent perils. Laws were instituted by the national government whose point was to decrease air contamination and in the end it (Hostetter pp 76). In the mid 1990’s, vehicles controlled by ethanol were presented in the market in an offer to meet the guidelines of the 1990 Clean Air Act in the United States. Before the year's over 1999, ethanol, which is created from corn and other plant items yield roughly $5 billion (US Dollars) every year to ranchers (Hass pp 60). Vehicles fueled by power were additionally presented in the market. The significant set back with these vehicles was that reviving represented a significant test to the clients. Makers additionally selected to substitute conventional diesel, which is gotten from vegetable oil with biodiesel. Engine vehicle makers in the United States of America have wanted to utilize methanol, which is gotten from gaseous petrol. Subsequently, gas has been subbed with compacted flammable gas (Hass, pp 61). In created nations like the United States of America, an extraordinary level of the complete vitality spending plan is spent on trucks and autos. Since the vast majority of the interests on elective wellsprings of fills have given a ton of consideration on vehicles utilized for transportation, which expend almost ? of oil utilization, most elective energizes have been seen not as powerful (Berinstein pp 34) In the United States of America, elective fills are structured in light of the citizen’s needs, not withstanding the sorts of necessities, regardless of whether monetary, political or ecological. For example, in the Mid-West of the United States of America especially in Illinois and Minnesota, fuel is more costly than E85, naturally; vehicles controlled by gas contaminate 90% more than those fueled by power (Hass, pp 62). It is exorbitant for governments to create elective powers. Most governments offer undertaking breaks to assembling organizations, which create elective wellsprings of vitality (Berinstein, pp 45). Thus, this will influence a country’s economy and the United States of America is no exemption. What's more, the measure of accessible oil saves is dubious. It is hard to see underground and decide the measure of oil holds regardless of whether the stores have been providing oil for a significant stretch of time (demonstrated stores). These days, oil extraction process utilizes a great deal of vitality, electrical vitality and warmth, which originates from flammable gas, which is hard to find. As of now, non-ordinary oil creation isn't proficient in delivering vitality and has an enormous ecological effect than traditional oil creation (Berinstein pp) taking everything into account, the United States of America will persistently keep on scanning for elective fuel sources, which will keep on influencing the country’s economy, both contrarily and decidedly, in the present and later on. This is on the grounds that people can't meet their social, monetary and political requirements without the utilization powers. What the United States needs is to guarantee that the elective fuel sources can be supported and can't cause wellbeing dangers to nature. References Berinstein, P. Elective Energy: Facts, Statistics and Issues. Westport, Conn. : Oryx Press, 2001. Flavin, C. â€Å"Clean as a Breeze. † Time, 15 December 1997. 60-62 Hass, N. â€Å"Alternative Fuels. † Financial World, 19 January 1993. Hostetter, M. , ed. Vitality Policy. New York: H. W. Wilson. 2002.

4 Major League Baseball Tips for Hiring Managers

4 Major League Baseball Tips for Hiring Managers As an out of control Mets fan, the main exhortation I truly need to give recruiting directors is toâ suspend the person who slide-handles your preferred second baseman (I have some other decision word for base umpires). Luckily, over at ERE Media, Herb Greenberg has some increasingly prudent guidance for recruiting directors. Since the end of the season games are formally in progress, we can glance back at the choices made by chiefs ofâ the best groups and see what strategies can mean less-arena based workplaces. Conventional intelligence in baseball is to search for quality, spryness, batting normal, and so on and in the work environment, we will in general organize propelled degrees and confirmations, a noteworthy reputation at huge name organizations, specialized information, and expert systems set up to adorn our business. However, imagine a scenario in which you searched for characteristics rather than quantities?1. Mental ToughnessLook for versatility, practicality, and a r esilience for stress. An inquiry question that will in general feature this quality is the work of art, â€Å"Tell me about a period you battled at work† or, â€Å"Tell me about a hazardous work experience you discovered hard to handle.† Listen for indications of mindfulness, industriousness, and synergistic clash resolution.2. Confident and Positively AggressiveLook for competitors who are open to taking responsibility for ventures and are happy to contend, either with rival organizations or in quest for greatness during bunch critical thinking. This is something an up-and-comer themselves may educate you regarding obviously yet it’s likewise something to gently introduce with their past supervisor.There’s a not-too thick line among self-assured and harassing. One you need in your group, the other just got suspended for the last two rounds of the Mets-Dodgers series.3. Taught and Detail-OrientedEmployees-and ballplayers-who appear early, remain for the e ntire practice, and spotlight on accomplishing their objectives and revising their defects are the ones you need to work with. At the point when you get some information about a task they were eager to take a shot at in their last occupation, these are the up-and-comers whoâ will have the option to unequivocally portray their work for you and the ones that past associates wish they despite everything had on their team.4. Solid Problem Solvers and Decision-MakersThe representatives you need working with you can perceive designs, learn at work, get new aptitudes, and offset their desire with alert to accomplish advancement and an elevated level of value in their work. You need the individuals their associates portray as definitive, exhaustive, and fit for understanding even the thorniest of problems.As we turn our eyes back to the end of the season games, we’ll get an opportunity to perceive how the whimsical shrewdness of Mets chief Terry Collins and his staff has paid off-a combo of more youthful folks and more established folks, recuperating from wounds and champing at the flag race bit for the first time.During your next employing process, recollect what enchantment can happen whenever you take a risk on a hidden treasure like Bartolo Colon or a Wilmer Flores. They may astonish you with their ability, coarseness, and heart. Here’s What Your Hiring Managers Can Learn from the Major League Baseball PlayoffsRead More at www.eremedia.com

Essay Topics on Respect

Essay Topics on RespectWhen looking for essay topics on respect, you will need to consider the different components of this topic. Following are some of the main components.Respect has been defined as 'the feeling or act of respecting an individual or a person.' It is a feeling-action interaction, in essence. The essence of respect is essentially the act of appreciating or not appreciating someone's work or character and its merits.In the basic respect definition, there is no assurance of future rewards. Although most people in any society do understand that it is much better to be polite and respect someone than to be disrespectful, many do not recognize the alternative of not being polite. This results in various problems and situations.Respect is very important to the younger generation. It is definitely essential for a student who is trying to impress his/her professors to make the best use of the study period to demonstrate respect. A good way to show respect is by doing simple things such as not removing a piece of paper from the desk of the professor, making it look like you have nothing to do, waiting patiently when the professor needs to take a break, ignoring unnecessary explanations, etc.Another major component of the definition of respect is 'respect for others.' This is very different from being indifferent towards other people. When a person does not show respect for other people, he or she is considered to be rude, uncaring, and unkind.Respect, then, is basically the right to not be rude, uncaring, or unkind. One of the most effective ways to achieve respect is to give the impression that you give respect. One can accomplish this through praising, reprimanding, lecturing, refusing to give up in the middle of arguing, and more. The more respectful a personis, the more respect he or she will get.Nowadays, respect is not just a feeling. People are more aware of how to present themselves to others in a manner that gives respect. One way to do this is to use proper grammar and punctuation.While respect is a feeling, the heart of a person is still his (or her) feelings for another person. When a person acts with respect, it does not mean that the person acts selfishly. It simply means that the person respects himself/herself, others, and the overall culture of society.

Memorandum to the Tax Manager Casandra Rodgers Case - 1100 Words

Memorandum to the Tax Research Manager: Casandra Rodgers Case (Essay Sample) Content: MemorandumTo: The tax Research managerFrom: Tax Research DepartmentDate: March 26, 2016Re: Casandra Rodgers caseI have received your memo regarding Cassandras upscale clothing store in the city. Following a critical analysis of her business ledger in the year 2015, it is clear that in the year 2014 she incurred costs in designing a logo as well as store signage for a cost of $48,300. The payment was not done all at once, instead, it was divided into 3 sections. She paid $5000 as an upfront fee that very same year, in the year 2015, she cleared the required $25,000, and is expected to clear the remaining balance in 2016.In 2015, she employed a sales manager but had to cater for the cost of having his tattoo removed as it resembled the logo used by her competitive rival. In the year 2016, she received $75,000 as an advanced payment for an event to be held the following year. She is expected to submit designs for the events before February the following year failure to which 60% of the paid advance shall be reversed. It is also important to note that Cassandra donated some money as well cooperate bonds she inherited from her grandfather in the year 2009 to a womenà ¢Ã¢â€š ¬s shelter operated by her sister.Tax IssuesCasandraà ¢Ã¢â€š ¬s charitable donation to her sisterà ¢Ã¢â€š ¬s women care and proper documentation of the trade and business expensesIt seems pretty clear that Cassandra made charitable deductions. Whenever an individual itemizes on their income returns at the federal level, there are deductions made to any donations made to a charitable qualifying organization. Note that a lot of taxpayers in the United States of America (U. S. A), disagree with the IRS in its denial that there are a lot of instances that it has made tax deductions in cases related to whether the organization donated to is a recognized and qualified charitable organization. Additionally, the IRS critically analyzes to see whether the donations made represent a goo d and fair market value as well as it being properly substantiated. Note, that the Casandraà ¢Ã¢â€š ¬s sister may sell the bonds at premium, with this Casandra may incur a commission. On the other hand, her sister may utilize the bonds coupons to facilitate the recurrent expenses of the shelter. If Casandraà ¢Ã¢â€š ¬s contribution to the charitable organization was allowed as a charitable donation at that amount, she would be able to deduct a fair market value. This is in accordance to [CCH Dec. 37,959(M), 42 T.C.M 27, T.C. Memo. 1981-280, (Jun. 8, 1981)] tax court memorandum on fair market value pertaining to contributions to charitable organizations. In Cassandraà ¢Ã¢â€š ¬s case, the bonds she donated in 2009 were worth $1000 and were approximately 3yrs down to maturity, the bonds having an expected yield of 2.3% and a semiannual coupon rate of 5. 75% by mid of July 2015 would be worth $1138.Logo DesignIt is also clear that in the year 2014, Casandra incurred $48,000 for the de sign of a logo as well as storage signage. There is also no surprise here as a lot of taxpayers fail to understand that for intangible assets, it is their sole responsibility to capitalize the amounts paid to different parties for such transactions. In the presented case, the intangible asset falls under a trademark, a franchise, or tradesmen and is well defined in 1. 197 à ¢Ã¢â€š ¬ 2 (b). According to this particular section, it is made clear that amortization needs to be done on capitalized intangibles and once this is done there shall not be any other form of amortization in regards to that particular intangible asset. It is important to make it clear that the logo Casandra acquired is a trademark, a trademark is a name, a device, a word, or any combination of these that is used by a business to identify itself as well as its goods and services from others. The amortization of assets that fall under section 197 is a ratable 15 years and this begins on the first day of the month the intangible asset is acquired, in this case, the logo.Advance Payments done for the Designing of DressesThe dress designing business as well as the money Cassandra was paid in advance are also taxable. Stated in [631UST, 9284], the court ruled out that a dance studio was justified and liable to include cash by any negotiable note in a yearà ¢Ã¢â€š ¬s gross income in which payments were received. Note that this payments are usually included in the receipt book of the year they got received. Installments made through contracts also fall in this particular category. For a tax payer on the accrual basis, it is not the receipt that determines the inclusion of the amount in net income but the right to receive. Therefore, if Cassandra uses the accrual method, she shall have to include in her income a particular advance paid to her in that particular year. If on the...

United States Government Expansion Essay - 752 Words

In the last century and a half, the United States Government has grown significantly in size, scope, and influence. There are many contributing factors to this expansion. The quest for civil rights, presidential programs and how those programs affected domestic policy, and the foreign policies that were a result of imperialism, nationalism, and the many conflicts that the nation became involved in were the biggest catalysts attributing to this progressive development in the government. These effects have shaped the government from the vision of the Founding Fathers into what it is today. The expansion of the government’s power, particularly the Executive Branch, has its roots in Progressivism. Based on the ideas of philosophers like†¦show more content†¦US protection from Asian countries and the need for a Pacific base were the reasons for getting Hawaii. Both of these acquisitions would become a huge part of foreign policy and the need for an expanded government in t he coming years. As imperialism extended the country’s power and influence through diplomacy and military might, the policy of non-intervention would quickly become outdated. Due to Britain and France running out of men, money, and material, the US had to get involved in World War I. This involvement brought about numerous new policies and activities by the government. The War Industries Board, Food Administration, Railway Board, and the US Shipping Board came to be. Railroads were nationalized and two new laws, the Espionage Act of 1917 and the Sedition Act of 1918, were put into effect as a result of US involvement in the war. Hawaii would become a key part of World War II with the bombing of Pearl Harbor. One of the Cold War â€Å"battlefields† was Alaska. Due to the Truman Doctrine and its policy of containing communism, the US gor involved in Korea and later, Vietnam. Domestic policy changes, also tied to Progressivism, were a major component of the expansion of the size, scope, and influence of the US government. Roosevelt’s Square Deal caused the government to grow because he wanted the government to regulate business and get more involved in the American economy. Under Taft,Show MoreRelatedRole of the United States Government in the Global Expansion of Us Media Industries1478 Words   |  6 PagesGlobal Expansion of US Media Industries 1 ROLE OF THE UNITED STATES GOVERNMENT IN THE GLOBAL EXPANSION OF US MEDIA INDUSTRIES by Lunlalit Niyomtas Student ID : 14060193 Global Media 2MED7H3 Professor Daya Thussu School of Media, Arts and Design University of Westminster Global Expansion of US Media Industries 2 Introduction In the recent past, we cannot deny that the media industry has experienced monumental growth both in terms of revenues and global expansion. Like other businessesRead MoreFederal Government of the United States and Territorial Expansion1101 Words   |  5 Pagesinfluence the political, economic, and social development of the New England colonies from 1630 through the 1660s? (Form B) 1. The issue of territorial expansion sparked considerable debate in the period 1800–1855. Analyze this debate and evaluate the influence of both supporters and opponents of territorial expansion in shaping federal government policy. 2009 DBQ: (Form A) From 1775 to 1830, many African Americans gained freedom from slavery, yet during the same period the institution of slaveryRead MoreThe New Deal – Was It A Good Deal? Essay1562 Words   |  7 Pagesthat would ultimately lead to a governing body comparable to communism? This question is complex; yet the answer is revealed when the United States of America finds itself in this exact situation. 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Although the core of the constitution has not changed, it hasRead MoreThe Expansion Of Medicaid Program1258 Words   |  6 Pagesis constantly brought up between State and Federal Governments is the expansion of Medicaid in response to Obamacare. Many states are willing to accept the expansion of their Medicaid programs, while others turn the expansion down. In fact in 2010 when the healthcare reform law, commonly known as Obamacare, came forth only 18 states opted to accept the Medicaid expansion, along with other federal initiatives, while 14 completely refused all of the Medicaid expansions, and federal initiatives (PosnerRead MoreAccess Plus Health Care Initiative Essay1628 Words   |  7 Pagesregion, and finally how the government in the region ha s influenced the decision to expand into California. Refer to the appendix for previous findings. Access Plus Health Care Initiative Over the course of the past four weeks, the Medical Liaison officer has given the board a series of reviews on the state of healthcare in California. The board has learned about the hospitals, physicians, other providers, financial plans, and the influence of the federal government in the region. After all ofRead MoreThe Cost Of The Medicaid Program1215 Words   |  5 PagesMedicaid initially established that each state is responsible for designing their medical costs to pay medical care for the poor. Also, Medicaid created as a voluntary program for each state; they have to have the choice to participate. For one thing, because of the rising costs of healthcare, it has been difficult to bring Medicaid recipients into the â€Å"mainstream† of United States (U.S.) medical care. Donald R. 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The Federalist Papers were written to suppress Americans’ apprehensions regarding the creation of a stronger national government. Unlike the Articles of Confederation, the Constitution was fixated on how the new federal government would deal w ith foreign nations, altercations with the Indians, a depressed economy, and an unstable national government. TheRead MoreDbq Essay1292 Words   |  6 PagesDBQ: Impact of Westward Expansion on Native Americans and the Role of Government Directions The following question requires you to construct a coherent essay that integrates your interpretation of Documents A–H and your knowledge of the period referred to in the question. High scores will be earned only for essays that both cite key pieces of evidence from the documents and draw on outside knowledge of the period. 1. Analyze the extent to which western expansion affected the lives of Native Americans

The Growth Of The Elderly Population - 779 Words

The elderly have had considerably lowering SNAP take-up rates than other age groups. The growing aging population created a downward trajectory for participation rates because as more become eligible for SNAP they continue to have one of the lowest rates of SNAP take-up. Additionally, the take-up among the aging population drastically varies by state impacting the overall participation rate among the subgroup. States that have a high proportion of eligible seniors living in rural areas have lower elderly SNAP take-up rates, than those states where more eligible elderlies lives in more urban areas. States in the Northeast like Vermont and Massechesutts have elderly SNAP take-up rates in the 60% range, while states like Wyoming, Arkansas, and Kansas have elderly SNAP take-up rates between 24% and 27%. Thus, as Americans age the overall SNAP participation is impacted (Cunnyngham, 2010; Gundersen Ziliak, 2008; Ziliak, 2013). Consequently, as the elderly population grows it becomes an im portant population to examine with regard to why their participation rates are so low. Research has shown that elderly individuals have self-identified the complex or lengthy application processes as a contributing factor to not participating in food stamps. Literature has also found the criteria for eligibility to be too complex to determine if they may even qualify for the benefit. For example elderly individuals often incorrectly believe they are only eligible for the minimum SNAP benefit,Show MoreRelatedElderly Population In America. Growth And Development Is1706 Words   |  7 PagesElderly Population in America Growth and development is an essential part of the life cycle, which leads to the occurrence of different phases like childhood, teenage and late adulthood. Aging is the period which is characterized by the onset of personal, cognitive and social changes. They feel hard to adjust the changes. 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The comingRead MoreFood Insecurity Among The Aging Population765 Words   |  4 PagesIn the last five years there has been a growth in the level of food insecurity among the aging population. In 2012 15.3% of the aging faced a threat of food insecurity. Further from 2001 to 2012 there was a 44% increase in the aging population experiencing hunger (Ziliak Gundersen, 2013). In 2008 8.1% of households with an elderly individual living in the residence were food insecure, and 8.8% of the elderly living alone were food insecure (Coleman-Jenson, Nord, Andrews, Carlson, 2009). AfterRead MoreSocial Consequences Of China One Child Policy723 Words   |  3 Pagesconsequences. The New England Journal of Medicine s article The Effect of China s One-Child Family Policy after 25 Years discuss the social consequences of Chinas One child policy. The One child policy in china begin when Chinese governments viewed population containment as a benefit for living and economic improvement. 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As they aged and the stages for population advanced so did t echnologyRead MoreThe Increase Life Expectancy Has Created A Larger Population Of The Elderly972 Words   |  4 Pagesincreased life expectancy has created a larger population of the elderly, which is a significant demographic change that the U.S. has begun to experience. It is projected that the increase in the life expectancy will continue to impact the amplified growth of the elderly population in the future. The increased elderly population, has created a need for the U.S. to implement policies that support and meet the developing number of diverse needs the elderly population will require in order to age well. The

Marketing Mix On Trafalgar Pub

Questions: write a report to the proprietor of the Trafalgar Pub making recommendations for a marketing plan with regard to: 1. Defining the target market 2. Specifying a position statement, and 3. Defining the marketing mix Answers: Introduction The Trafalgar is a renowned pub cum hotel which is situated in the suburb area of Sydney. The hotel is specialized in providing food, beverages and the gaming facilities. The hotel has the huge resources and a base of skilled staffs. For years the hotel cum pub is dominating the entire pub market and still now, the pub is positioned in the second position in the market. The popularity of the pub or it can be said that the sales of the pub is declining in nature and the pub is recently undertaking the business plans which is required for the pub to regain the number one position in the market. The report is based on the expansion strategy undertaken by the pub and in this respect the target market of the company, the reasons for choosing the target market and positioning strategy of the pub and the future marketing mix of the company are discussed (Pomering, 2014). Background of the company The company was started in the 19th century when the suburb area of Sydney was known as a great place for the industrialization. The industrialization is the main factor which helped the pub and hotel to establish itself in the market of the Sydney. The main target customers of the hotel was the workers of the neighbour organizations and with the industrial development the organization also growth up. The hotel was a popular destination for the organizations workers as the workers liked to prefer the hotel in two different times; one is the launch time and the second one is the after work. Both of the time the workers used to get the relaxation from the hotel and it was a great place for them to enjoyment (Lim and Ching, 2011). Due to the growing cost of the suburb area the industrialization process of the pub has been hampered and the organizations are shifted to the area where the living cost is low. Due to the shifting of the industries from the area and the growth of the new soci etal background in the area the pub has observed the decline in its sales volume. The workers from the industrial area are moving from the areas where the new sets up of the industry are made. In the outskirt areas of Sydney the owners of the organizations and factories are replacing the manufacturing units to avail the low cost facilities in those areas. The suburb area of Sydney has now got a new class of people and the social structure of the area has changed a lot. In this situation the pub needs to find out the new target customers so that, the position of the pub can be regained. The factories which were there in the market are destroyed and the warehouses are replaced for the official works only. The warehouses and the remaining houses of the factories are using as official work or as an official purposes (Pomering, 2014). The blue colour workers were the main target customers of the pub and recently, the target customers of the pub has been changed. Projected business plan for the company Due to the changes made in the societal structure of the entire area it is a big problem for the pub to exist in the present market and to earn a huge rate of profit as the pub has not matched it with the changing need and the changing societal structure. The pub after doing a research on the present environment and market scenario has realized a need to initiate for a new business plan. The business plan refers to an inclusion of the restaurant in combination of the present structure of the organization. The pub has undertaken the second market position and the main competitor has the facility of restaurant also. To become competitive in the market the pub has included the provision of introducing a restaurant by using the unused second floor of the pub. The pub is facing the problem with its present target market and thus the business plan includes the target market for the pub also (Kimes and Beard, 2013). 1. Target market The target market for the pub is the white colour workers. Looking at the changing dimension of the society, it is decided by the proprietor of the pub to target a new customer base. The area is filled with the young couples as the workers of the factories have gone away in different places and the nearby apartments are filled up by the young working couples who have come in the rent system. The entire area is filled up by the urban people and the urban people demands a better environment from the pub. The survey has suggested that there is no separate provision in the pub for the blue colour workers and for the white colour workers and the blue workers prefer to go the pub frequently as the environment of the pub matches with their personality. Generally, the blue coloured male workers visit the pub on regular basis and the urban young couple feels hesitated while visiting the pub at night. The research also has suggested that the single households, the couples and the other people on shared basis visit the local pubs in the suburb area of Sydney and that situation has been changed after the factories are demolished from the nearby areas and the blue colour workers are mostly replaced by the white coloured workers. The scenario of the company has been changed and the neighbour area of the organization is comprised of the officials of different offices as the entire place has replaced the residences. The characteristic of the residence of the place has been changed entirely and the residence of the place has started disliking the culture of the pub to a little extent (Ryu, et al, 2012).. Now it is required to go through slowly by the pub as the segmentation is first required before doing the targeting of the market. The pub is required to segment the market on the basis of the blue coloured workers and the white coloured workers. In this case separate floors can be used by the pub as it has the strength of available floor space. The new target customers can be chosen from the white colour employees and especially, from the young urban couple who frequently go for the pubs. The new target market can be again divided into two different parts; one is the family and households and the second one is the late night enjoyers and the people who prefer the weekend parties. The old target market will be remaining same but, the old target customers can be attracted by providing some more facilities and the provision (Solomon, et al, 2012). The single and the young people along with the couples can be grouped into the late nighters and the party lovers (Pomering, 2014).. 2. Positioning of the company The company would like to position itself on the basis of the current position and the offerings of the company. The company wants to look into three different aspects and those are, the environment that it is going to offer to the target customers, quality food and beverages it is offering to its customer base and the varied gaming facilities (Blythe, 2013). 3. Marketing Mix The marketing of the pub which also includes the restaurant facilities are shown below: Product: The product of the pub includes the snacks, the dinner items and the liquors. As the pub is including the facilities of the restaurant as looking at the new market demand it is planned to include the dinner items including, the fresh salad items, the potatoes baked, fish products, chicken products ( grilled chicken, roasted chicken, kabab etc), the snacks items including the crispy chicken, chips, different types of sandwiches and chiko ball. In the desserts, the ice-cream, tea and coffee will be available. In the alcohol segment now the pub is offering only the beer but, the demand is there for the hard alcohol items also. The imported drinks and the mock tails are also kept in the product line of the pub in its new business plan. For the gaming part 15 more poker machines are going to be introduced by the pub (Gssling, et al, 2012). Price: The price of the product is initially kept as medium in range and it is kept in competitive in nature. The market competition is very high and the main competition of the pub comes from another pub which has the restaurant facility and which is situated in the nearby area of the pub. In order to compete with the competitor the prices are kept as low. In this respect it can be said the pub is following the going rate pricing strategy. As the strength of the company is that it has full information and data base regarding the customer and its competitor so while deciding the price of the products it can compare with the prices of the competitors and on the basis of the competitors prices the restaurant can fix the prices. Place: The place in this case is remained same and the only difference is the organization can utilize the extra available space of the pub. The second floor of the place is remained empty and the pub can use the second floor of the entire place. The first floor is used for the purpose of serving the blue coloured workers and the second floor is kept for serving the white coloured employees. From, the market research it is evident that the pub is specialized in providing services to the blue coloured workers and the positioning strategy of the pub was based on that concept only. This is the reason the serving place of the two separate segments has been divided. Promotion: In case of promotion in the pub cum new restaurant, the existing customers are informed about the renovation of the pub and the new customers are attracted through calling them to provide invitation for coming into the pub cum restaurants (Shimp and Andrews, 2013). The handouts should be spread in the nearby areas to expand the information that the pub is going to renovate and the new menu and new environment is going to be implemented. In the promotion it is required to be informed that the timing of the pub has been increased and the party lovers are also invited (Okamoto and Polger, 2012). Process: The pub is going to improvise the new process where every customer will be approached for the feedback as the pub has already a negative image regarding the staff behaviour. Now it is the time to resolve the issues regarding the staff behaviour and it can be possible through providing the feedback form to every customer. Physical evidence: It is also evident that, the people do not want go to pub for finding out new friends but they want to find a place where the friends can be gathered together and they can enjoy the free time away from the hectic life. Physical evidence for a pub or for a restaurant is an important aspect and the physical evidence includes the areas where the interior and the exterior decoration, the music system and the environment of the pub. To recover the environment of the pub, the pub has decorated in a way so that, people can get more space to gather together. The environment should be comprised with the mild music so that, it does not sounds so noisy (Gssling, et al, 2012). To correct the existing environment the introduction of the no-smoking zone is required. People: The people are the major resource for the satisfaction of the customers and the people should be educated enough through the help of the training and development. Conclusion The company has the resources to utilize the empty space of the pub and the restaurant offerings are also required to be added. The total process of renovation should be passed on the employees also through providing proper training, the target market can be divided into three different segments; one is the household and family members, one is the young couples and the single people and the third one is the blue coloured workers. 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